Five reasons why it might be time to redesign your business website
Luiz Sifuentes | Wednesday, October 25, 2017
As a business owner, you probably deal with several pitch calls or emails each month of the latest greatest must-haves. Out of those, there’s a chance you’ve seen a few regarding updating or redesigning your website. From the do-it-yourself services to the full fledge design agency, there’s a lot of choices out there. But does your website really need to be updated? I mean, it’s there. Your contact information is accessible, and your history hasn’t changed much – so what’s the big fuss?
Here’s five things to look for to know when it’s possibly time to update your website.
#1. Is your website accessible on mobile devices?
It may seem like a no-brainer, but I don’t simply mean that a user can visit your site on their phone. I mean, does your website layout adjust to be most effective for the screen it is being viewed from? Is it easy to access what your customers are coming to your site for? You know, conversions? If your website simply exist to tell would be customers where you are located from and the backstory on how your business got its name—it’s time to update! Your website needs to be able to serve your customers the core information they need
#2. Are you keeping up with the Joneses?
Ok, socially speaking it’s not the healthiest lifestyle there is. But when it comes to business and ranking on the search engine results page (or SERP’s) –you might be interested in what your competition is doing. Why? Because each step they are ahead of you means another ding on your bottom line. And who is not concerned about that? Being aware and implementation of new web technologies (like Responsive Web Design from the previous point) gives you the upper hand. Now, don’t get the wrong idea here. If your competition isn’t doing much, that’s not an invitation to join them. On the contrary, it simply means your business will shine that much brighter.
#3. Do you know who manages your sites backend?
Your sites’ what? Depending on your business size, you might reply with a name or department. And that would be a good start, but are you at least familiar with what frequency they are updating the content of your site? If you are a smaller business, that person might be you. If that’s the case, a good sign your site hasn’t been updated in a while is if you do not remember how to access the management system. If you find yourself clicking on the little “forgot password” link—it might be a good time to consider updating.
#4. You’ve added some salt since the last time you updated your profile photo.
I know, we all have that one good side. That time the photographer got it just right and that image has followed you around ever since. If your profile photo on the company page is a few years old, it probably means the structure of the site is just as outdated. This isn’t limited to just profiles, think storefront, products, etc.
#5. Dates on your site don’t add up.
I’m not a math wizard, but I know when dates don’t add up. If your business opened its doors in 1984 and your ‘about us’ says you’ve been in business 30 years – but it’s 2017, guess what? You’re three years outdated. You might think that’s minimal, but search engines can tell when updates happen on your site. The less it’s kept up with, the less search engines think it’s current, and the further it sinks in the results. Don’t let that happen to you, keep your site up-to-date.
Simply put, keeping up with your site is not a one-off kind of thing. Your site is organic and needs to grow and adapt consistently to the environment it lives in… the web. You might be thinking numbers and figures right now, but know that a well-designed website pays for itself, especially for businesses. If any of these items applied to you it might be time to take that first step and get in touch with us. We’ll gladly look things over with you and come up with a plan that fits your goals and budget.